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Build An Effective Virtual Office – SCMP features commentaries by The Executive Centre’s Head of Virtual Office

Build An Effective Virtual Office Strategies call for clearly defined image and goals SCMP, June 3, 2013, Monday – A virtual office, which offers a compromise between an entirely home-based operation and renting office space full-time, is rapidly becoming a popular choice. “With off-site live communication and a business address, the virtual office is an ideal alternative for companies that seek to run their operation or test the market without setting up a physical presence,” says Yvonne Lu, The Executive Centre’s head of virtual office for Asia-Pacific. “To run a successful virtual office, you need the right strategies, effective tools and efficacious virtual practices,” Lu adds. Here is her advice: Build a professional corporate image Running an effective virtual office requires a professional corporate image to keep you ahead of the competition. A prestigious business address in a grade-A location, a designated business phone line and a dedicated receptionist to answer your phone calls – all of which are offered by serviced offices – will establish your professional image. Keep team members in close communication Effective communication is key to being productive, yet it is a challenge for virtual teams. Leverage modern technology to keep in touch and establish communication guidelines, clarifying which medium to use for regular communication, the response time required and the criteria for prioritising issues. Define goals Not everyone can perform well in a virtual office environment. All virtual team members should be given clear and defined individual goals so they know what they have to accomplish each day. Defined measures for success should be set for individuals to keep them motivated. Build trust A virtual office is just like a physical one, where everyone must get along to accomplish goals. Building and maintaining trust between team members is vital. In-person teambuilding events help improve communication and sustain motivation strengthening the team’s bond. Establish effective client communication Client communication through face-to-face meetings is essential for business success. Ideally, important client meetings should take place at a meeting venue in a business centre or a hotel. Otherwise, telepresence or traditional video conferencing can allow businesses to link up with clients. Choose a reliable and reputable service provider. Tap into cloud technology Cloud computing empowers the virtual workforce to work smarter, faster and more efficiently. Instead of building individual servers, databases, an e-mail system and surrounding infrastructure, a cloud-based service provider hosts all your needs at an off-site data centre, providing the latest technology, scalability and data access. Please click here for the clipping.  
About The Executive Centre

The Executive Centre is the leading premium serviced office provider in Asia Pacific with over 80 centres in 21 cities. Founded in 1994, it operates in Hong Kong, Beijing, Chengdu, Shanghai, Tianjin, Shenzhen, Guangzhou, Macau, Taipei, Tokyo, Seoul, Singapore, Jakarta, Bangalore, Chennai,Pune, Mumbai, Gurgaon, Brisbane, Perth and Sydney. The Executive Centre provides serviced offices, virtual office representation services, meeting and conference facilities, and business concierge services to multinational corporations, small and medium enterprises, and start-ups locally, regionally and internationally. Please visit our Web site at

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