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Generation Gap Forces Rethink – SCMP interviews The Executive Centre’s Communications Director

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Gigi Liu, Communications Director at The Executive Centre, commented on the workspace trend with the growing presence of Generation Y (Gen Y) employees in the business world, in a South China Morning Post interview.

Gigi Liu remarked, “Without question, Gen Ys (those born from 1979 to 2002) are a growing force to be reckoned with. This generation is a multi-tasking workforce which demands spatial flexibility and functionality. A workplace that is urban, flexible, collaborative and unconventional is perfect for Gen Ys.” She also commented that the serviced office approach has become a mainstream option which allows four generations to work together, considering what is viewed as the new-age concept of “office-without-walls.

The Executive Centre (TEC), Asia Pacific’s leading premium serviced office provider, has registered a growing number of Gen Y entrepreneurs and clients – especially from the IT sector, such as Salesforce and Facebook. To adapt to Gen Y's workspace preference, TEC has introduced collaborative networking spaces, which feature spacious breakout areas and business lounges catering to sociable Gen Ys who thrive on interaction and value work-life balance. Furthermore, TEC provides meeting and conference rooms which are fully equipped with constantly upgraded IT systems and are designed with glass writing walls to support Gen Y’s creativity and productivity.

Generation Gap Forces Rethink
Younger employees bring entirely new values, attitudes and beliefs

SCMP, 9th July 2013, Monday – The serviced office sector has been thriving in Hong Kong, supported by the demand for convenience and keeping costs down. Industry insiders say growing demand by Generation Y (Gen Y) employees for a new way of working is bolstering the long-term prospects of business.

“The growing presence of Gen Y employees in the business world demands a workspace that is flexible and functional,” says Gigi Liu, marketing director of The Executive Centre.

“Considering what is viewed as the new-age concept of ‘office-without-walls’, the serviced office approach has become a mainstream option which allows four generations to work together. This monumental change presents huge opportunities as well as challenges to the serviced office sector as Gen Ys demand ever more flexibility.”

Gen Ys, those born from 1979 to 2002, comprise about 17 per cent of the world’s population. They will make up the largest part of the workforce within a decade, and bring into it an entirely new set of values, attitudes and beliefs.

They are highly educated, mobile and technology savvy, with a strong desire for freedom – free working location, free communications and free work schedule.

According to recent market research by Johnson Controls, 41 per cent of Gen Ys prefer a team-based working environment, and 32 per cent prefer breakout spaces over conventional meeting rooms. This is diametrically opposed to earlier generations who prefer formal office space and structured, face-to-face meetings. The Executive Centre has registered a growing number of Gen Y entrepreneurs and clients – especially from the IT sector, such as Salesforce and Facebook.

“Without question, Gen Ys are a growing force to be reckoned with,” Liu says. “This generation is a multi-tasking workforce which demands spatial flexibility and functionality. A workplace that is urban, flexible, collaborative and unconventional is perfect for Gen Ys.”

To adapt to their way of thinking, The Executive Centre has introduced collaborative networking spaces, which feature spacious breakout areas and business lounges catering to sociable Gen Ys who thrive on interaction and value work-life balance.

“The conference rooms are outfitted with videoconferencing facilities, to offer an immerse videoconferencing environment essential for technology-savvy Gen Ys to communicate with their overseas counterparts and clients,” Liu says. “All of our conference and meeting rooms are specially designed with glass writing walls to support Gen Y’s creativity and productivity during meetings.”

The company continually upgrades its IT systems to build an efficient and responsive business environment for Gen Y entrepreneurs. Please click here to view the clipping.  

About The Executive Centre

The Executive Centre is the leading premium serviced office provider in Asia Pacific with over 80 centres in 21 cities. Founded in 1994, it operates in Hong Kong, Beijing, Chengdu, Shanghai, Tianjin, Shenzhen, Guangzhou, Macau, Taipei, Tokyo, Seoul, Singapore, Jakarta, Bangalore, Chennai,Pune, Mumbai, Gurgaon, Brisbane, Perth and Sydney. The Executive Centre provides serviced offices, virtual office representation services, meeting and conference facilities, and business concierge services to multinational corporations, small and medium enterprises, and start-ups locally, regionally and internationally. Please visit our Web site at www.executivecentre.com

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