You’ve launched a website for your business, set up social media accounts, and maybe even started looking around for the best coworking spaces or private offices in your area. Now comes the hard part: bringing in traffic and attracting potential customers.
Starting a blog for your business may not seem like the obvious method to increase revenue, but if you use it right, it can be a versatile platform where you promote your products, provide value to your target audience and bring in leads.
Below, we’ve summarised the key benefits of starting a blog for business so that you can make an informed decision on whether your company could profit from one.
Improves SEO & Increases traffic
If you’re looking to attract potential customers to your site, one of the most important things is that your site shows up on the front pages of the search engine when people search for a product or service that’s related to yours.
To do that, you’ll have to improve your site’s SEO (Search Engine Optimisation). A business blog helps with SEO because each blog post creates an extra index page on your website. The more index pages your site has, the more opportunities for the website to show up on search engines, leading to more traffic. If your blog posts contain relevant SEO keywords, your page could also gain more visibility and rank higher in search engines, reaching more potential clients.
Creating a business blog can be a great SEO strategy because you can attract and engage with audience with additional content outside of selling your product. You can expand your organic reach by providing useful information to users that are looking for a specific topic. If your blog post dives deep into a specific topic with unique insights, robots would be more likely to push your blog post to visitors when they are searching for related topics
Remember, search engines are also a business—they want to serve the most relavant materials to users to retain them. By putting together useful content, you are helping search engines to do their job better, hence they reward you with higher ranking. Win-win!
Turns traffic into leads
The more relevant traffic your website gets, the more chances that one of your visitors will turn into a lead. Try inbound lead generation if you want to optimise and increase your chances. This method attracts customers to your brand by putting out targeted content that appeals to your ideal customer group.
For example, interlinking your product pages in your blog’s opening or ending paragraph, or offering incentives such as a free e-guide when visitors sign up for your newsletters. This method is also a type of inbound lead generation, where a company puts out targeted content to attract customers. If your content brings value to prospective customers, your brand will make a good impression, which leads to loyal followers and customers.
Increases opportunities for partnership
A blog allows you to increase content collaboration opportunities, allowing you to partner with other companies to increase exposure while also providing insightful content to your target audience.
For example, collaborating with a well-known expert to dive deeper into a blog topic will give your content more credibility. At the same time, when the expert shares the published piece on their social media channels, your company and blog post will gain exposure.
Helps establish trust with potential customers
A blog helps provide value to potential customers and helps establish you as a valuable resource that they can rely on. In addition, your content helps humanise your brand, adding a personal touch that could help increase customers’ trust.
While your site’s blog topics should be closely related to the services your company offers, you can also branch out to related topics in your blogs as well. Try and focus on providing value to your readers, rather than focusing on making a sale—when you’re able to build trust with your readers, the leads and customers will naturally follow.
In fact, 82 per cent of consumers feel more positive about a company after reading custom content, and if you’re still doubtful, content marketing is said to generate about three times as many leads as traditional marketing, according to Demand Metric, a marketing advisory firm.
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Whether you’re a small business looking to increase brand awareness, or a growing company that is trying to establish itself as an industry leader, blogging could be exactly what your business needs. Looking for a quiet place to concentrate and get started with blog writing? Check out our coworking spaces and private office services available around the world, from flexible workspaces in the Philippines, Shanghai and Australia to Hong Kong.